About this Course
In this course, you will explore the fundamental principles that constitute digital marketing. This course will give you the strong foundation that you need to build a career in modern marketing.
The course content is delivered by experienced digital marketing experts, practitioners and subject matters with in-depth and practical up-to-date examples and case studies.
The course is designed for people interested in pursuing a career in digital marketing communication, those who would like to have a general understanding of the industry trends and entrepreneurs.
What you will learn
- You will be able to understand the digital marketing landscape and key trends
- Different career paths and roles in digital marketing
- How to create Customer journey maps and identify key touchpoints
- Gain deeper understanding of the digital marketing channels
- Learn how to development, execute and manage campaigns
- Real time monitoring and measurement of digital marketing activities.
Who is the course?
- Entry level candidates aspiring to build a career in digital marketing
- Marketing practitioners interested in reskilling or upskilling
- Business owners interested in digital marketing
Course details
- 4 units
- 12 modules
- 24 Hours
